If  you have had the good fortune of having children do you remember how much time and energy went into naming your child? The same time and energy should be put into creating your facebook page name. Now that facebook has surpassing google with worldwide traffic – http://www.google.com/trends?q=facebook,+google . You might want to reconsider your facebook page name to increase your facebook page presence and your social media optimization.

Case in point. Say your have a cleaning company called Acme Cleaners, Inc. on Cape Cod and you specialize in the laundry service for consumers. If you picked “Acme Cleaners, Inc.” then everyone that likes your page or makes a comment on your page would post on their wall the following:

“Jane Smith likes Acme Cleaners, Inc.” or Jane Smith likes Acme Cleaners, Inc’s status”

 If everyone on Cape Cod knew who Acme Cleaners, Inc was then your facebook page name would be fine. However, what if Acme Cleaners, Inc. is just starting out and not many people know about them?

 If the facebook page name was called “Acme Cleaners – Cape Cod’s preferred laundry service for your dirty clothes” then the wall posts would look like this:

“Jane Smith likes “Acme Cleaners – Cape Cod’s preferred laundry service for your dirty clothes.” or Jane Smith likes “Acme Cleaners – Cape Cod’s preferred laundry service for your dirty clothes status”

The difference in the facebook page name clearly shows what service Acme Cleaners provides. People on Cape Cod are more likely to become a fan of Acme Cleaners and take advantage of their promotions, laundry service advice, enter the dirty laundry sweepstakes and everything else that Acme Cleaners posts on their facebook page.

 You can even take this one step further by useing google’s search tool to find out the most popular local key words are for your website and your business. Then based on that research you can add some of those keywords into your facebook page name.

On a side note, if you already have your facebook page name, Facebook will not allow you to edit the name. You will need to create a new one and delete the old one. 

Take the extra step to do the google  research, be creative with your name, and enlist the assistance of your trusted advisors to come up with a great Facebook page name for your business. If you don’t have the time, we are available for hire to consult with to create the perfect name for your business and design a customized facebook page to engage and entice your fans.